PhillyCHI Event: Site Search Analytics: Conversations with your Customers

Date: Wednesday, April 2, 2008
Time: 6 – 8PM (social time from 6 – 6:30PM)
Location: Messagefirst
230 N 2nd St. Suite 2C
Philadelphia, PA 19106
(215) 825-7423
RSVP: Please help us plan & sign up at

About the Presentation

Any site with a search engine captures users’ search queries. This is real data that’s plentiful and inexpensive to acquire, and not necessarily difficult to analyze. Site search analytics tells you what users really want from your site—in their own words—and how well you’re meeting those needs. This session covers the basics of search analytics for web designers, showing how you can identify, diagnose, and fix major problems with your site’s content, metadata, navigation, and search functions.

About the Speaker
Louis Rosenfeld is founder of Rosenfeld Media, a new publishing house focused on short, practical books on user experience design. As an information architecture consultant, he has helped numerous Fortune 500s and other large, messy, political enterprises make their information easier to find. Lou is co-author of “Information Architecture for the World Wide Web” (O’Reilly & Associates; 3rd edition, 2006) and the forthcoming “Site Search Analytics: Conversations with Your Customers” (Rosenfeld Media, 2008). Lou co-founded the Information Architecture Institute and UXnet, the User
Experience Network. He blogs regularly at

About Our Sponsor
Messagefirst is Philadelphia-based design research consulting firm. We work with companies to help them increase revenues, decrease costs, and ultimately improve the user experience of their products or services. Our goal-oriented data-driven design process improves performance and creates compelling experiences that solve business problems in a beautiful way. And unlike other consulting firms, we don’t just redesign products and service – we actually work with your
team to plan and implement the design solution.

To learn more about Messagefirst, please visit:

27 lbs lost!

Despite the huge week-long binge in Hawaii, I have been losing weight since I came back. Running more miles in my training each week is certainly contributing as well. It’s very exciting to think that I will be half way through my weightloss efforts in just 1-2 more weeks 🙂

Kauai Day 6 – Last Day

Our last full day on Kaua’i was spent lounging on the beach, reading and relaxing. Perfect weather again. We will miss this place. Tomorrow we will pack up, have our champagne breakfast and be on our way back to Philadelphia.

Kaua’i is a fantastic small island with everything you need no matter what your interests. I hope to come back here with my husband soon.

Kauai Day 5 – Waimea Canyon and Lu’au

We drove down to the South Shore this time to hit up Waimea Canyon and attend our “free” Lu’au. The Canyon was breathtaking but we didn’t have the best conditions for picture taking. The higher you go up in elevation, the cloudier and mistier the environment becomes. Still, it was gorgious to see the deep reds and browns of the canyon mixed with the bright and deep green grasses and trees. I took as many pictures as I could.

It was a long time in the car, driving from sea level to 4400 feet, but well worth the winding, narrow and bumpy roads. There were so many trails along the way. I really wished that my husband was with me so we could hike them.

The most unusual thing we saw was a huge whole fish, teeth and all, on the side of the road at a lookout half way up. Our Dutch friends that were following us all the way up and down the Canyon claimed it was a “flying” fish 🙂

After the canyon we drove into Poipu to attend our “all you can eat and drink” Lu’au at the Sheraton Resort. It was a sunset dinner and show on the beach. Very entertaining with decent and abundant food. And there was some very tasty guava chiffon pie for dessert. Yum!

Kauai Day 4 – North Shore

We took our ridiculously big, gas guzzling, bright red snob mobile cruising up Rte 56 to the North Shore and the start of the Na Pali Coast. The end of the road is at Bali Hai. It took us all about 45 minutes to drive up there. The island is so small, but the maps make it seem big.

The waves on the beach of the North Shore are really big and rough. We spent about 2 hours on this beach waiting for the sun to set so we could snap a bunch of pictures of the glorious sunset, Bali Hai and part of the Napali Coast. It was really beautiful.